From the ‘coolest' to the foolish, the best and worst slogans for NC towns and counties
Crafting a county or municipal motto is a bit like writing an epitaph: Few words, great meaning. Luckily, mottos usually aren't carved in stone, so...
Crafting a county or municipal motto is a bit like writing an epitaph: Few words, great meaning. Luckily, mottos usually aren't carved in stone, so they can be updated to reflect the way communities change and the images they want to project. This week, Durham unveiled the slogan for its newest promotional campaign: 'Do it in Durham.' The slightly suggestive invitation made us wonder what other pithy branding messages have been employed around North Carolina through the years. Here are some marketing efforts worth mentioning.